Search engine optimization is a, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a SERP — including Google, Bing, Yahoo and other search engines.SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
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